Building an Opt- in Email List
Building an Opt- in Email List is the Key to Your Online Success
Whether you are an internet marketer, affiliate marketer or network marketer, building a list of targeted subscribers is the most important business decision you will make. Do you want to just kind of build an online business? Or do you want to launch your online business to heights you never imagined possible?
Your Main Goal Should Be…
If you want your online business to succeed you must build an opt-in mailing list. It´s that simple!
A visitor comes to your website and reads your content – then leaves and is very unlikely to come back ever again. By offering something of value for their name and email address a subscriber of your mailing list can be contacted by you, over and over again! Building a database of interested, targeted subscribers and turning them into loyal followers is one of the most important things you can do for your business. In fact, it is the one thing that you should begin doing immediately.
What is Email List Building?
You have probably heard the term email list building or opt-in list building a lot. But maybe you are not sure what exactly it means. Email list building means making a list of people who you can contact legally (without SPAM complaints), typically by email. These people are either your established customers or potential new customers. They have all given their consent for you to contact them about news, information, tips, strategies or other offers you may have. Building a high quality email list will increase your sales conversions and profits for your online business.
The 4 Components of Building your Opt- in Email List
1. Targeted Traffic – Driving targeted traffic to your website from many different places. The more traffic you can drive to your website, the better.
2. Irresistible Offer – Your FREE irresistible offer you are planning to give away in exchange for someone’s name and email address.. The competition can be fierce, so you’d better make it something people really want or need to solve a problem they are looking to solve.
3. Opt-in Form – Opt-in form must be easy to see, simple to enter their information, to the point, eye-catching, and everywhere (without being intrusive to the reader).
4. Monetization – how are you planning on making money off your list. Will you sell your own product or service, or will you offer an affiliate product.
So What Does it Take to Build your Opt- in Email List
- You need to build a website or a blog. I highly recommend using WordPress to build your website or blog.
- Next you need a squeeze page (also called a lead capture page). The squeeze page will send your visitors to an auto-responderafter they leave their name and email address. Your website or blog is your central hub for everything you do online and it is where people will see the value you are providing with your content.In order to get people`s contact information, you will need to give something in return- The Irresistible Offer. After all, they don`t know you, so why would they give you their name and e-mail address?Remember to offer something of VALUE that will help your subscriber solve a challenge they are trying to solve.
- Set up your auto-responder with a series of email to follow up with your email list. This will allow you to stay in constant communication with your list of subscribers.If you are focusing on providing high quality information to your list on a consistent basis, you will soon be referred to as an expert in your field and your list of subscribers will be more inclined to follow your advice and buy the products you recommend.
- If you are sick of spinning your wheels trying to make money on the internet, then I highly recommend this Email Marketing EBook “Inside the List” Check it out here, it is filled with tons of valuable information. This is a must read for ALL business owners. I have found it invaluable in my own business.
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